Eleanor Whitcombe
Founding Partner & CFO
Former Group CFO at two ASX-listed scale-ups. 22 years across SaaS, marketplaces and PE-backed roll-ups. Eleanor leads our most complex capital and exit engagements.
AI-driven · Fractional CFO · AustraliaOld-school rigour.
Old-school rigour.
New-school tools.
ReShaip gives ambitious Australian businesses the senior finance firepower they need — a team of modern operators who move at pace to reshape the numbers underpinning your growth and give the clarity you need to run a successful business.
12+
Industries served
120+
Growth businesses
18 yrs
Avg. CFO experience
AI-native
Tooling stack
What we do
Senior finance, on demand.
Every engagement is led by a CFO who has sat in the chair before and has the answers — backed by a capable team of analysts and modern AI tools to supercharge your business.
Fractional CFO
An embedded senior CFO leading your finance function — board reporting, strategy, capital, and the hard conversations.
AI-Driven Insight
We deploy modern AI across your reporting stack so you see patterns, anomalies, and forecasts in real time — not next quarter.
Forecasting & Cashflow
13-week cashflow, scenario modelling, and rolling forecasts that flex with your business and survive board scrutiny.
Capital & Fundraising
Investor-ready models, data rooms, and warm intros — from seed to Series C and bank facilities in between.
Systems & Controls
From Xero rebuilds to ERP migrations. Clean data, tight controls, audit-ready books — without the bureaucracy.
Finance Automation
AP, AR, reconciliations, reporting — automated end to end so your team works on judgement, not data entry.
The approach
Finance leadership, reshaped by AI.
01
Diagnose
We audit your numbers, systems, and finance team in two weeks. You get a clear picture of what's working — and what's quietly costing you.
02
Deploy
Your fractional CFO embeds with your leadership. We layer in AI-driven reporting, automate the noise, and rebuild what's broken.
03
Drive
Monthly board packs, live dashboards, and a CFO in your corner for every capital, hiring, and pricing call. Quietly, relentlessly compounding.
The team
Operators, not consultants.
Every name on the door has carried a P&L, faced a board, and closed a round. We don't send juniors. We send the people who've already done it.
Marcus Halloran
Partner, Capital & M&A
Ex-Macquarie and KPMG Deals. Has shepherded over $1.4B in raises, refinancings and trade sales. Marcus runs our investor readiness and transaction practice.
Priya Sandberg
Director, AI & Finance Systems
Built finance automation stacks at Atlassian and Canva. Priya designs the AI tooling that compresses month-end from weeks to days for every ReShaip client.
Thomas Reid
Director, Forecasting & FP&A
13 years in growth finance across Sydney, Singapore and London. Thomas builds the rolling forecasts and board packs that keep our clients ahead of the curve.
Why ReShaip
The CFO your business deserves — without the seven-figure salary.
Most growing Australian businesses can't justify a full-time CFO. But they desperately need one — usually right before a raise, an exit, or a margin crisis.
ReShaip gives you a senior operator and a modern AI finance stack for a fraction of the cost. We make the next decision the obvious one.
Senior by default
Every engagement led by a CFO with 15+ years across listed, PE-backed and venture-funded businesses.
AI where it pays
We use AI to compress month-end, surface anomalies, and turn data into decisions — not as a marketing line.
Australian-built
Local team, local time zone, ATO-fluent, and deep relationships across the Australian capital ecosystem.
Flexible & embedded
Two days a week, a board seat, or a 90-day turnaround — we shape to your stage, not the other way round.
“They rebuilt our forecasting in three weeks, found $480k of leakage in month one, and walked us through a Series A like they'd done it a hundred times. They had.”
CEO · Series A SaaS, Sydney
Let's talk
Bring clarity to your next chapter.
A 30-minute call with a senior CFO. No pitch deck, no obligation — just a sharper view of where your finance function stands today.
hello@reshaip.com